Saturday, January 30, 2010

You're already a Guru

No one told you?

What I mean is that each one of us has special talents, skills or knowledge that makes us a real resource within that area of expertise. Think about it — some of us are great at woodworking, cooking or writing. Others of us may have a talent for juggling, playing chess or even skipping stones. Personally, I happen to have spent my career as a marketer... and I know a whole lot of what does and doesn't work when it comes to promoting your business or yourself.

However, you may not have known that I was a former professional football player. (It's true — I signed a contract with the Green Bay Packers as a kicker back in 1985. Alas, my kicking career ended at the end of preseason that very same year.) Even though I got cut, my skill in kicking a football was better than roughly 99.9% of the world's population!  Doesn't that qualify me as an expert?

But wait, there's more!

I am a product of the 60's & 70's TV watching. I have a lot of grey matter devoted to shows like Batman, Hogan's Heroes and Gilligan's Island. I love movies and when I was 15, went to see Star Wars 8 times when it first came out (remember kids, there was no such thing as a DVD, DVR or Hulu — once it was gone from the theater, it was gone). Quiz me about any of those things and I will give anyone a run for their money.

That means I could be the Marketing Guru, The Kicking Guru or the Gilligan Guru. Is there fame and fortune there? Quite possibly, yes. From writing books, public speaking or running a camp. But even better is establishing yourself as an expert in something that you're legitimately good at, fond of, or truly enjoy, is one of the great purposes in life.

Why not seize the moment and claim your throne?

Understand, most people never plant their flag. They're experts in hiding. Why? Timidity is no way to lead your life. Worried that you're not a "big enough" expert? Don't be. The fact that Neil Rackers of the Arizona Cardinals is a far better kicker than I doesn't hamper me from helping kids across the country kick a football better than they did before. And, when Neil missed a big kick recently in the NFL playoffs, he might have been interested in what a guy like me had to say... let's face it, I've had more experiences with missing kicks than he! :-)

If you're interested to connect with me inside (or outside) my areas of expertise, feel free to do so:

— The Marketing Guru
— The Kicking Guru
— The Big Ideas Guru
— The Gilligan Guru

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